How do you deliver superior customer experiences in your professional services business?
In our own business and working with our clients, we have found four key strategies that helped us on the journey to mastering superior customer experiences so that delivering them became predictable, consistent, and repeatable.
We are now entering what authors Pine and Gilmore call The Experience Economy. In other words, to compete and win in the global services market, companies must go beyond delivering basic products and services. Organizations must create superior customer experiences to drive revenue, profits, customer loyalty, and ultimately, shareholder value.
It doesn’t matter which part of the IT industry you are in, which department, or what your title is. Every job out there involves customer service, and it is up to you and your team to deliver a superior customer experience. Delighting your customers can make a significant impact for your organization’s revenue and bottom line. It can directly and indirectly impact your shareholder value and it will also make a difference in the quality of life for the people that work in your organization.
Delivering customer satisfaction is crucial as a consultant. If your ultimate objective is to garner future business with that customer or ask for a referral, if you hone in on making that client satisfied you will turn a project into a long-lasting relationship.
We all know that customer satisfaction, or the customer experience, is really important to the success of all businesses. It doesn’t matter if it’s business-to-business, or B2B, or business-to-customer, or B2C. Companies with poor customer satisfaction are guaranteed one thing: they’re going out of business...
Our experience tells us that when it comes to delivering rock star customer service, there are three main commitments you should follow that will not only lead to your success, but also to very satisfied customers.