It doesn’t matter which part of the IT industry you are in, which department, or what your title is. Every job out there involves customer service, and it is up to you and your team to deliver a superior customer experience. Delighting your customers can make a significant impact for your organization’s revenue and bottom line. It can directly and indirectly impact your shareholder value and it will also make a difference in the quality of life for the people that work in your organization.
The fact is that, while there’s more and more talk about customer experiences, customer satisfaction ratings are at an all time low. Think about your own experiences everyday: Where do you find poor customer experiences in your everyday life? How does it make you feel when you receive bad service?
This whitepaper will provide you with some insightful research on the economic impact of delivering superior customer experiences and how the economics are vastly different than delivering merely satisfied customer experiences. It will also provide you with some tools that you can take back to your organization and put into practice.